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2021 年的终极 B2B网络入站营销策略
时间：2021-08-21 08:53
阅读：112
在过去的五年左右的时间里，无论是对于 B2B 还是 B2C 企业来说，网站优化已经成为数字营销界的一个流行词汇。然而，许多 B2B 市场营销人员和企业主仍然经常错误地把搜索引擎优化和其他东西混为一谈，因此执行可能不会像预期的那样有效。
那么，B2B 搜索引擎优化到底是什么呢？
为了真正定义 B2B 搜索引擎优化的概念，我们必须首先看看传统营销的概念，我们现在将其理解为“出站”营销。
传统的营销手段，比如广告，我们在路边看到的广告牌，线下活动等等，都是为了让尽可能多的人了解我们的促销信息。简而言之，我们把我们的信息“向外”推送。
然而，在这个社交媒体的数字化时代，传统营销存在一个重大问题: 人们现在有了更多的选择，并且对广告更加抵触。更不用说，广告拦截器现在无处不在，各种平台甚至为用户提供了通过高级会员或其他方式消除广告的能力。
传统的营销方式也会打断用户的行为ーー无论是观看电视节目/电影、浏览网站还是其他ーー所以它可能会给用户带来负面印象，并且可能会影响转化率。
这就是 B2B SEO搜索引擎优化的用武之地。
| 入站营销 | 出站营销 |
| 通过信息丰富的内容吸引顾客 | 不顾消费者的兴趣，将品牌摆在消费者面前 |
| 有益的、相关的和有意义的互动 | 推广内容的单向传播 |
| 搜索引擎优化，社交媒体和内容营销 | 策略:平面广告、展会、公关和电子邮件 |
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- 请求信息 : 2025-06-15 22:31:54 HTTP/2.0 GET : https://www.123zhidao.com/shows/19_33.html
- 运行时间 : 0.106322s [ 吞吐率：9.41req/s ] 内存消耗：4,615.26kb 文件加载：127
- 查询信息 : 2 queries 1 writes
- 缓存信息 : 20 reads,3 writes
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- [ LANG ] /www/wwwroot/123zhidao.com/thinkphp/lang/zh-cn.php
- [ ROUTE ] array ( 'rule' => 'shows/<catid?>_<id?>', 'route' => 'cms/index/shows', 'option' => array ( 'merge_rule_regex' => false, ), 'var' => array ( 'catid' => '19', 'id' => '33', ), )
- [ HEADER ] array ( 'accept-encoding' => 'gzip, br, zstd, deflate', 'user-agent' => 'Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)', 'accept' => '*/*', 'host' => 'www.123zhidao.com', 'content-type' => '', 'content-length' => '', )
- [ PARAM ] array ( 'catid' => '19', 'id' => '33', )
- [ DB ] INIT mysql
- [ VIEW ] /www/wwwroot/123zhidao.com/public/../templates/zhidao/cms/show.html [ array ( 0 => 'site', 1 => 'userinfo', 2 => 'Member_group', 3 => 'Member_config', 4 => 'cms_config', 5 => 'pages', 6 => 'id', 7 => 'catid', 8 => 'title', 9 => 'thumb', 10 => 'flag', 11 => 'keywords', 12 => 'description', 13 => 'tags', 14 => 'listorder', 15 => 'uid', 16 => 'username', 17 => 'sysadd', 18 => 'hits', 19 => 'inputtime', 20 => 'updatetime', 21 => 'url', 22 => 'status_text', 23 => 'status', 24 => 'paytype', 25 => 'readpoint', 26 => 'source', 27 => 'did', 28 => 'content', 29 => 'content2', 30 => 'category', 31 => 'allow_visitor', 32 => 'top_parentid', 33 => 'arrparentid', 34 => 'SEO', 35 => 'page', 36 => 'modelid', ) ]
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